The recent surge in new rental properties hitting the market daily has driven property managers to devise ingenious ways of differentiating their properties from other competitors, to stay afloat in the business. A unique strategy that most property owners have resorted to is leveraging the power of technology, particularly the use of drone technology. Real estate owners are using remote-controlled drones to capture photos and videos of their properties, for marketing purposes.
Several factors have pushed up the demand for commercial drones. First of all, photos and videos present the property’s assets with ease and more clearly. As such, property listings with videos receive more inquirers than those without. VideoBrewery.com have this figure at 403% more views. Also, according to ForRent.com, property managers who combine HD Video with 3D floor plans get about of 61% more leads than those who don’t.
According to Christian Turnier, founder of GCT real estate marketing based in Manhattan, the use of a commercial drone in the real estate industry is less costly than leasing a helicopter and hiring a sound technician, an editor and a director.
For a better marketing reach of their rental property on the social media platform, property managers can employ three branding strategies. These marketing strategies are core to creating a more successful visual technology campaign. With the drone aerial photography, managers can focus on showcasing their property surroundings. The trick to a successful deployment of this strategy lies in showcasing the best scenery to the tenant. For example, using drones to take video footage of the surroundings during the busiest hours in the locality and featuring the same in the social media is key to attracting more views and inquiries regarding your property. The tenant should be able to see at a glance the general social feel of the property’s surrounding. Other features like the community room, parking lot and the gym should also be featured. Care should, however, be taken to obtain written permission from anyone who may be featured in the photo. This restriction on privacy differs from state to state.
It commonly said that a picture is worth a thousand words. Once you have captured the public’s interest with the most exquisite photos and videos of your property, you should go ahead to include a story line to accompany the images. These stories are important in retaining the attention of the potential tenants. According to Christian Turnier, including a story line makes potential residents relate to your property.
Lastly, as a property manager, you should always adhere to the Transport Canada regulations and local guidelines regarding commercial aviation in the property industry. The adaptation of the video technology campaign will call for you as a real estate owner to hire the services of a real estate drone photography specialist.
The use of commercial drones in the real estate industry has immensely benefited property owners and tenants alike. Property owners are now able to market their assets cheaply, using photos and videos. Also, they have recorded improved sales and higher returns. On the other hand, potential tenants are able to make informed choices before relocating to new properties.
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